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3 Ways We're Disrupting the Christmas Tree Industry
(and 1 Way We're Not)
Founder of Social Greenery

Green Tree Project is founded on a belief that was must do better for our families and the earth, even when it's uncomfortable. It can feel comfortable, even empowering, to recycle or decline a plastic straw at a restaurant. Buying used things and reselling old things doesn't dramatically change the landscape of our lives. But making sustainable adjustments to family traditions is where a lot of people pump the brakes. Who wants to change something so treasured that's been done the same way for generations? Something that your children will carry memories and pictures of forward to future generations?

We do, and we're sure you'll still love it.

1. Ditch the hassle.

The famous scene from Christmas Vacation of the family trooping out into the cold to cut down a huge tree and wrestle on top of the station wagon is an exaggeration, but the truth isn't so far off. Christmas tree shopping is demanding of physical ability, transportation and time. Green Tree Project doesn't leave behind people who are short on time or transportation or people who have limited mobility. Simply shop for your tree online and schedule free delivery--no driving down the highway with a giant tree precariously tied to the roof of the car. We believe in convenience and accessibility.

2. Curb the Curb Tree

Consider this your first introduction to our #curbthecurbtree campaign. Not only is the tree on your curb after Christmas unsightly, it probably induces a certain amount of guilt in you as well. That tree represents the loss of decades of potential positive environmental impact, and worse, once it gets to the landfill and begins to decompose it will rapidly release all the carbon dioxide it was storing up while alive. Ugly, guilt-inducing and bad for the environment? It's a no from us.

3. Embrace the Sentiment

The Christmas tree is, in a lot of ways, the symbol of Christmas. The Christmas season begins for most families when the tree arrives, and ends when it has been undecorated and taken away. There are songs and cookie cutters dedicated to its iconic shape. And yet, we throw it away every year? Why not embrace this tradition to the fullest. Name your tree and let it come back several years in a row. When it outgrows our program we'll give you a chance to purchase and plant it.

And the one way we're not disrupting the Christmas tree industry? We're making the critical changes to this tradition so that as society continues to march toward accessibility, sustainability and minimalism, Christmas trees can come with us. Our way of doing things isn't a novelty, it's an inevitability.

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